At College this week we were taken to ‘EXPOSURE PR’ just off
Oxford Street in London.
PUBLIC RELATIONS. A
massive part of any products as this helps with Marketing and having your
product either worn by a Celebrity in a Magazine or placed in an area where
fingers crossed it’s going to generate sales.
We met a brilliant woman called Ceri Morris who is Showroom
Manager. Boy does this company work with some amazing brands. I took some pics
on my phone so I could show you.
This is Ceri Morris and I. With' Levis' behind us.
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| 'Toy Watches'- Huge Brand. |
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| Part of 'Claires Accessories'. |
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| 'Hunter Wellies'. |
As we are learning about a stylist’s life this is one huge
part of it. They must build up Relationships to be able to borrow from PR
agencies. Things like clothes, shoes, accessories. This helps Stylists dress models
in fantastic clothes for Photo Shoots and also helps the Companies that the PR
agency are looking after appear in great Magazines. But….you have to build a
relationship and be a great freelance stylist and styling for well-known
magazines this takes time.
Ceri was so interesting I could have spoken to her for ages
but as we were on a schedule I could only ask a few questions.
They have been the PR Company that relaunched ‘BIBA’. They have just taken on Sainsbury’s ‘TU’
brand and GOK WAN. In fact Gok Wan’s new collection is just weeks away from
going into store. He always does an amazing job. Really thinks about real women
and our lumps and bumps. You really must go and check it out.
Ceri had had Matt Cardle in the showroom and The Saturdays
lending or sometimes giving them brands to wear. It is called Product
Placement. It hopefully means that they will then wear the items and the
Paparazzi will picture them and it will appear in the papers. How many times
have you seen a celeb wearing something, googled it and then if it fits in your
price range bought it? I know I have. The richer and more famous you are the
more free stuff you get……..ITS JUST NOT FAIR!!!!!!!!!!!
A big look this summer is Pencil skirts and River Island has
some brilliant ones at the moment. One in particular I have actually bought
this week, I wore it out last night and had loads of comments on it. They are
very flattering, wear with your Bridget Jones Knickers (support underwear) and
your laughing.
Only £22. Team this with a plan blouse, Camisole or T-shirt
and pair of heels and it’s a winner. I wore mine with a Black T-shirt some
Black heels and some little Black lace socks. You could also go for a bold
block colour like Red with your shoes. Neckerchiefs are also very on trend and
that would just finish the look off. Very sexy and very 1940/50s.
Pictures coming very soon from photo shoot a couple of weeks
ago.
Lots of Love xxxxxxxxxxxxxxxxxxxxxxx
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